About Us

Our name, NYSA, draws inspiration from Nyasaland (modern-day Malawi), the homeland of our founder’s grandfather. His journey—leaving family behind to seek a better life in Zimbabwe—embodies the courage and strength that fuel our ethos. Known as “Nyasa,” he carried his legacy of resilience across borders, a spirit that lives on in our brand.

A Legacy of Movement
Like his grandfather, founder Tinashe Kanyoli continued this narrative of motion—from Zimbabwe to South Africa, then to the U.K. These generational strides remind us that movement is more than physical; it’s a metaphor for growth, adaptation, and the pursuit of purpose.

Your Movement, Our Mission
Whether you’re pacing your living room, commuting to work, pushing through a gym session, or wandering through the woods, NYSA exists to empower your journey. We craft activewear designed to move with you—breathable, durable, and versatile enough to transition seamlessly from errands to adventures.

Wear Your Story
Every stitch in NYSA apparel carries the DNA of resilience. We believe that no matter where life takes you, what matters is keeping forward momentum. Our clothing isn’t just for workouts; it’s for life’s daily marathons.

Keep Moving. Keep Rising.
NYSA honors the past while stepping boldly into the future. Join us in celebrating movement—in all its forms—and redefine what it means to thrive, one step at a time.

Your journey is ours. Let’s move.